Pixadoo partnered with Hammerhead Global to create a remarkable brand launch for Amstel India, bringing a touch of Amsterdam to the event. By blending anamorphic content and Immersive Launch and creative branding strategies, we designed an interactive experience that left a lasting impression.
The goal was to transport guests to the vibrant streets of Amsterdam while maintaining Amstel Bier’s brand essence. We needed to craft an engaging digital art installation that would seamlessly blend storytelling with interaction.
We developed a concept for a specially designed 360 degree launch with floor LED, recreating the city’s iconic streets. This immersive installation gave guests the feeling of walking through Amsterdam as they entered the venue, setting the perfect tone for the launch.
Pre-launch visuals: A captivating mix of anamorphic services and storytelling elements to build anticipation.
Post-launch content: A visually engaging recap narrating the history of Amstel Bier, enhancing brand recall and engagement.
One of the most innovative features was an interactive vending machine integrated with a digital screen. When the buzzer was pressed, it played custom content, adding engaging immersive element to the experience. At the end of the content, the vending machine dispensed a chilled Amstel Beer, providing guests with a tangible and refreshing brand interaction.
To showcase the artistry behind the execution, we conducted a BTS shoot, giving audiences a peek into the creative process. This helped highlight the craftsmanship and expertise of our team at one of the best creative agencies in experiential design.
Successfully merged creative agency events with brand storytelling, enhancing Amstel Bier’s market presence.
Created an engaging anamorphic portfolio, demonstrating Pixadoo’s expertise in immersive branding.
Amplified audience engagement through interactive installations and immersive art experiences.
This collaboration was a testament to the power of creative branding agencies in curating unforgettable experiences. By merging anamorphic content with innovative storytelling, we transformed Amstel Bier’s launch into a visually stunning and immersive brand journey.