At the heart of WAVES Summit 2025 stood the Bharat Pavilion, a celebration of India's storytelling legacy, tracing its evolution from ancient history to speculative futures. Alongside it, the Government of Maharashtra's pavilion presented a bold vision of the state's potential as a global content creation hub. Both pavilions were visited by the Honourable Prime Minister of India, Shri Narendra Modi, on the inaugural day of the summit.
Pixadoo was responsible for the visual design across both spaces, with the defining challenge being the 360° LED environment at the Bharat Pavilion. Designing for a fully immersive, wraparound canvas is a different discipline entirely; there are no front-facing frames to anchor the experience, no single vantage point to design towards. Every visual had to maintain continuity, scale, and engagement from every angle simultaneously. We approached it as experience-led visual storytelling, ensuring that wherever a visitor stood, the narrative felt complete and intentional.