Pixadoo collaborated with DNA Networks to design the Jio Pavilion at WAVES 2025, a 500 sq. ft. space bringing together Jiostar, Jio Studios, Network18, and JioTech into a single, unified experience. The challenge was to make four distinct brands feel like one cohesive story, and to do it in a way that felt less like a pavilion and more like a world. We led the spatial design and experiential direction, shaping every element around immersion. AR and VR zones offered visitors a look into what's next across Jio's ecosystem, motion capture demos showcased the future of live entertainment in real time, and Holobox technology enabled virtual interactions that felt personal and engaging. Kinetic LEDs kept the space dynamic, anchored by an LED Sphere representing Network18's digital world, while a tactile table and touchscreen video walls gave visitors the freedom to explore at their own pace. A suspended LED installation at the heart of the space captured the energy of a live concert, giving the entire pavilion a pulse. Visitors didn't just see what Jio is building, they stepped inside it.
